In this blog, I generally write about How-to Stuff, Self help kind of articles but today I came across a thing in my facebook news feed and thought to write it. Because it will be kind of self-help only and that saves your money on buying things online.
Recently Flipkart had a tie up with Motorola and they sold million smartphones in just 5 months. They hit big because that’s the only site moto g, moto e phones are selling. Phone was great at that price and it’s a super hit too, Even I tried the phone with my friends and I loved it after using.
Again Flipkart had a tie up with a chinese company Xiaomi and right now they selling the Xiaomi mi3 phones on Flipkart website.
Okay Suresh, What’s the point of Writing this all?
Flipkart started selling Xiaomi mi3 today and within few hours I saw couple of negative reviews there. Below is the proof of it..
Here the reviewer Vishal has rated only 1 star because he is so frustrated with it. Observe closely there are two 1-star ratings and one 5-star rating..
Check the page of Xiaomi mi3 here ==> http://www.flipkart.com/mi3/p/itmdxsvrrerjhztf?pid=MOBDXSVH7HHHNK8J
The Experiment Thing!
If the Flipkart can keep those negative reviews on their site and never delete them means you can “TRUST FLIPKART BLINDLY“. I am from the internet marketing background, blogging so I know that negative reviews really impact the sales & conversion rates. So negative replies are common in sales..But What I am really looking is will Flipkart keep the negative reviews and replies to those negative reviews on the site itself?
If Flipkart deletes the negative reviews then, we cannot trust the online store at all and they only need is MONEY, SALE NUMBERS and not RELATIONSHIP WITH CUSTOMERS.
There is other possibility like if the Flipkart comes and say like “we helped the negative customer reviews” and what is the proof of it? If they reply inside the review section then everyone see the live proof then you can go and purchase it.
Amazon Handles the negative reviews well and they never delete it at all..Want proof?
Check this link http://goo.gl/cFPzQO You can see 1-star review on November 2012. The main point we need to look here is “THEY HAVEN”T DELETED IT AT ALL.”
What we need to check over here..will Flipkart Really keep the negative reviews or delete them?
How Social Media & Bloggers Help in Online Sales
When you about to spend 20 thousand rupees on a phone and this might be your first phone or gift to parents or anything. 20 thousand rupees are big money for an average Indians and they seek help from tech friends or the person who bought the device already. If eCommerce companies start to delete/alter the negative reviews then, it’s kind of risk taking for the people who buy it.
How to solve this risk taking problem?
You need to ask the early adopters (who are bloggers) they get invited to the events and try the phone. Still if you have a good relationship with bloggers then they will say the REAL REVIEWS (I had Personally experienced this too).
Get opinions from bloggers and ask in social media like facebook, twitter before you taking a risk when you buy a newly released gadgets or anything. Trust me, none of the marketing medium beats the personal recommendations..
Even I am a blogger and I bought Canon 70D DSLR online only after asking the “REAL REVIEWS” From the photography friends and then only I bought. Because I don’t want to undergo several head-aches if the product is not up to the mark and time waste & money.
So Bloggers, Social media play a major role in driving the sales…
I am more like a critic and that’s the key things people are looking for before buying the things.
Let’s see… the game is ON Will Flipkart keeps the customers trust by not deleting it?
P.S. I am one of the Flipkart customers and i buy things online too. I am writing this after watching the incident happened today and I don’t want other people to suffer the same..
Over to you..what is your opinion on this? Drop your opinions in the comment section below.